"Target is putting its style revamp on full display. The big-box chain is on a mission to rebuild its reputation for style, and its SoHo location in New York City appears to be the centerpiece of that effort. The store has been reimagined with immersive and interactive displays. The new look comes as operating chief and incoming CEO Michael Fiddelke has set his action plan to improve sales."
"It involvesredirecting Target toward a "style and design North Star" and enhancing the shopping experience to encourage people to spend more time browsing the aisles. "To see this Target SoHo store is a punctuation point on that style of design and cultural leadership," Fiddelke, who's set to step into the CEO role in February, said at an exclusive preview of the revamped store."
"Target introduced apparel at the SoHo store for the first time. Although the location is on the corner of a block that also houses brands like The North Face and Abercrombie & Fitch, Cara Sylvester, chief guest experience officer, told Business Insider that the location was previously tailored for locals and tourists to drop in for essentials like snacks or makeup. It didn't carry Target's clothing lines, such as Wild Fable, until now."
Target redesigned its SoHo store in New York City to serve as the centerpiece of a style-focused revamp, featuring immersive and interactive displays and a holiday theme. The store now carries apparel for the first time, including Target clothing lines previously absent from that location. Operating chief and incoming CEO Michael Fiddelke set an action plan emphasizing a "style and design North Star" to improve sales and encourage longer in-store browsing. The SoHo location showcases towering red displays and aims to compete in a fashion-forward neighborhood by offering expanded apparel alongside essentials and interactive guest experiences.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]