The article discusses a monthly series that explores beauty products favored by industry experts. The author, a beauty editor, shares a controversial opinion after testing various products: many brands have only a few standout items, while the rest are mediocre. However, Tower 28 Beauty emerges as an exception, offering high-quality, soothing products perfect for sensitive skin. The founder, Amy Liu, highlights her journey from struggling with eczema to creating inclusive beauty, inspired by her Chinese heritage and West Coast beach culture, evident in the brand's ethos and product offerings.
Every formula is just perfection. I genuinely can't imagine my routine without this ultra-soothing, high-performing makeup and skincare.
I recognized a gap in the market for clean, inclusive beauty that kept the needs of sensitive skin in mind, so I launched Tower 28 in 2019.
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