The announcement that Old Town will no longer take orders has sparked sorrow among loyal customers, including myself, highlighting the emotional connection many had with the brand.
Willey and Brown, who have managed every aspect of their business for decades, are now stepping back, with Willey remarking, 'We made a rod for our own backs because we've micromanaged things to the point it's worn us out.'
Initially launched in 1992, Old Town transitioned from selling household wares to becoming renowned for their simple, durable clothing, influenced by a unique design heritage.
The couple's journey began with the creation of specific clothing pieces, eventually leading to the establishment of a unique brand characterized by Spartan simplicity, which faced both criticism and acclaim.
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