Copenhagen is widely celebrated for its minimalist fashion and high quality of life. Designer Louise (Lulu) Eschelman, rooted in this culture, developed her brand Lumilla in California after working in major fashion capitals. Lumilla focuses on creating timeless luxury staples that echo the Danish philosophy of durability and simplicity. Eschelman argues for the importance of design quality, reflecting Danish values in every creation, aiming for everyday couture that seamlessly integrates into one’s lifestyle while resonating with Copenhagen's aesthetic undertones.
The whole essence of Lumilla is rooted in that effortless, Scandinavian style. When I moved to California, I struggled to find that type of fashion-it's what I love.
The Danish approach to fashion is very minimalistic, focused on finding items you can wear forever. With Lumilla, we wanted to create pieces that embody 'luxury staples'.
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