Gucci has appointed Demna, previously the artistic director of Balenciaga, to lead its creative direction beginning in July. This follows the departure of Sabato De Sarno, whose less exciting collections failed to resonate with customers. Demna, known for his influential role in redefining modern luxury, expressed excitement about joining Gucci, a brand he respects deeply. With a fresh vision, he is expected to revitalize Gucci's identity, addressing uncertainties from the recent leadership changes while building upon the legacy of previous directors.
Gucci has announced that Demna, the artistic director of Balenciaga for the last decade, will take over creative direction starting this July, redefining modern luxury.
Demna expressed his excitement about joining Gucci, calling it an honor to contribute to a house he deeply respects and has long admired.
The move follows a period of uncertainty at Gucci after the abrupt exit of Sabato De Sarno, with Demna expected to revitalize the brand's image.
With Demna at the helm, Gucci aims to regain its creative edge after previous directors' works captured global interest, setting high expectations for upcoming collections.
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