In 2025, the makeup trend is pivoting from bold to minimalistic blush, characterized by soft, watercolor-like tints. Influencers like Gracie Abrams and Zoe Saldaña exemplify this shift, opting for a diffused rosy glow over dramatic colors. Emmy-winning makeup artist Bruce Grayson forecasts that shades like soft terracotta, petal pink, and peachy nudes will dominate, enhancing a radiant complexion while minimizing blemishes. The transition highlights a broader movement towards skin-focused beauty, where subtle enhancements create a naturally flushed look that complements balmy skin textures this spring.
Blush is still in style this year, but prepare for a soft and diffused watercolor-style technique to reign supreme, providing a naturally flushed effect.
Shades like soft terracotta, petal pink, and peachy nudes will be layered to create a romantic, airy finish that works across all skin tones.
With the rise of minimalist, skin-focused beauty trends, techniques that enhance a natural flush while brightening complexion and diffusing imperfections are popular.
Bruce Grayson notes the shift towards a more minimal blush approach, indicating a trend of soft, watercolor-like hues for 2025 and beyond.
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