According to celebrity makeup artists Lan Nguyen-Grealis and Mira Parmar, winter makeup trends of 2024 are all about bringing fun and creativity to our looks—but without the need to be over the top. "These trends highlight focus on texture, shine, and soft colour aligns with both self-expression and a fresh, low-maintenance vibe, which are perfect for the evolving beauty landscape as we head towards 2025," says Nguyen-Grealis.
The look balances vibrancy with softness, like watercolors on the lids, creating a dreamy, ethereal effect and flexible for natural to glam looks. The trend reflects an ongoing love for self-expression without overly bold statements. Looks that have a nod to Old Hollywood, the 1990s and the supermodel, mixed with effortless Gen Z on TikTok.
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