""This is a great opportunity to reach new audiences by harnessing the power of Instagram to help fashion-forward women tell their stories through this inspirational platform. Our audience is one of career women, whose networking is mobile and on-the-move. It's important for them to keep up with the brands that inspire their ambition for life and this campaign firmly places Radley as a leader in this category.""
""Our new SS15 collection is bold, colourful and full of personality so our social communications strategy needs to reflect this. We know that visual storytelling resonates strongly with our target audience and we're excited to be able to offer our audiences a unique way to be involved in shaping our content with their own personal perspective.""
Radley is targeting younger customers with an Instagram campaign aimed at women aged 35–44. 1000heads Fresh Goods devised the campaign and selected real people from fashion, lifestyle and interiors to advocate Radley products. Each advocate will take over Radley's Instagram account for three days to share 'Me and My Radley' stories, supplemented by behind-the-scenes Facebook content and product-based competitions. The approach targets mobile, career-oriented women who network on the move. Radley's SS15 collection is bold and colourful, prompting a visual storytelling strategy that invites audiences to help shape content with their personal perspectives.
Read at The Drum
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