Before embarking on this report, I vowed to steer clear of any decade-inspired trends for the reason that they are usually short-lived—things like the '60s-esque winged liner and '90s shimmery lips come and go year after year. However, it would be wrong for me to totally ignore the '70s inspiration that exists in almost every facet of 2025 beauty trends. The ease and integral vibe of '70s aesthetics are manifesting across hair and makeup features, making them relevant again.
Fiddly nail art, viral under-eye concealer application techniques, and laborious skincare routines just don't stick, and it's time for us to stop pretending that they do. In evaluating the trends, I've placed emphasis on lazy-girl-approved hair looks, skincare routines that actually deliver, and everyday makeup that takes seconds to apply, all of which indicate a shift towards simplicity and practicality in beauty routines moving into 2025.
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