Prada's Spring/Summer 2026 menswear showcase in Milan, designed by Rem Koolhaas' AMO, featured a carpeted terrain adorned with distinctive black-and-white floral shapes. This innovative design transformed the industrial ambiance of Fondazione Prada's Deposito into an engaging tactile experience, where the carpets served multiple functions as scenography, runway, and stage. With seating arranged to highlight the spiraling carpets, this presentation exemplifies Prada's commitment to merging fashion with architectural exploration, continuing a long-standing collaboration with OMA that has historically produced avant-garde show designs.
For Prada's Spring/Summer 2026 menswear showcase, the space was transformed into a soft carpeted terrain featuring bold black-and-white floral motifs, enhancing the collection's presentation.
Rem Koolhaas' AMO installation at Fondazione Prada showcases an innovative blend of fashion and architecture, turning a stark industrial space into a tactile and engaging environment.
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