Nicholas Daley, the founder of his eponymous London-based fashion label, integrates his multicultural heritage into his designs, influenced by his Scottish mother and Jamaican father. Graduating from Central Saint Martins in 2013, he launched his label in 2015, gaining recognition and accolades within the fashion industry. Daley emphasizes the importance of maintaining authenticity in an increasingly homogenized fashion landscape, attributing his decade-long success to a strong personal style rooted in his familial influences, especially music from his parents' reggae club in the 70s and 80s.
What I wear on a daily basis and have become important iconography within my brand are from my parents and what they did.
In an age where fashion is homogenized, having good style or perspective is quite challenging sometimes.
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