This year, the bag industry shifts focus from pure fashion to functionality combined with bold design. Women-owned startups like Cuyana and Dagne Dover lead this change, creating bags that not only serve practical needs with features like laptop sleeves but also let wearers express their style. Innovative designs include unique silhouettes, focusing on utility for busy schedules. Cuyana's Mila Satchel is an example, blending beauty with practical travel features. The best bags of 2025 reflect this trend of functional fashion designed for modern women's diverse lifestyles.
Cuyana spends many years designing bags, then testing them with customers to continue making tweaks and improvements. This particular bag is specifically designed for travelers.
Now, functionality is table stakes for bag designers. The trick is creating a highly functional bag that's also spectacular.
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