Cleansing balms gain popularity due to their effective cleansing properties and sensory benefits. They typically consist of oil-based formulations that transform from solid to oil upon contact with the skin, emulsifying into a milky liquid with water. This unique texture allows them to efficiently remove makeup, dirt, and SPF, appealing to diverse skin types, including oily and dry skin. With a growing market, there's an extensive selection available catering to various scents and preferences, pleasing both those who enjoy fragrant experiences and those who prefer fragrance-free options.
"Cleansing balms generally melt into an oil when warmed, effectively breaking down makeup and dirt, making them a potent choice for cleansing routines."
"The market for cleansing balms has expanded significantly, offering various textures and formulations to cater to different skin types and preferences."
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