Noah is a unique menswear brand that merges classic preppy aesthetics with '90s surf and skate culture, emphasizing responsible production. Founded by Brendon Babenzien and Estelle Bailey-Babenzien, the brand not only focuses on clothing but also creates a sense of community through its stores, which are designed as spaces that showcase music, books, and art. The new SoHo location is seen as a culmination of this vision, featuring curated treasures alongside the brand's stylish offerings, further enhancing Noah's cult-like following.
Noah has cultivated more than just a clothing line; it's a community that embodies a blend of preppy and '90s surf culture.
The new SoHo location serves as a complete expression of Bailey-Babenzien's design ethos, combining fashion with curated art and culture.
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