"This technology is now really good enough to do something that the fashion industry has wanted to do for about 30 years. The Clueless comparison comes up a lot, and so it's been in the public consciousness for some time, but the tech has never really been there yet,"
"Fashion felt like the perfect place for this. It wasn't like we were using technology in search of an industry."
Photorealistic personal avatars enable consumers to create lifelike digital twins from a selfie and virtually try on clothes, changing how products are visualized and marketed. Generative AI startups now dress consumers in photorealistic images that mimic professional e-commerce models, aiming to boost engagement and reduce fit uncertainty. The technology seeks to overcome the uncanny valley and deliver fast processing to match short attention spans. Retailers must weigh potential increases in conversion and personalization against customer discomfort, privacy concerns, and the brand risks of centering shoppers' own likenesses in marketing.
Read at Vogue Business
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