The article discusses the impact of social media on fashion trends, highlighting a viral video featuring Devon Lee Carlson in a black sweater from Banana Republic. The sweater, originally priced at $120, is currently on sale for $72 as part of a Friends & Family Sale offering 40% off. The piece is described as timeless and versatile, leading others to try it on after seeing the video. The article also notes that many chic wardrobe staples are available on sale until March 30, suggesting a connection between influencer marketing and consumer behavior.
Watching something go viral so quickly in real time is always amusing-especially when it's just a simple black sweater. The other day, I was scrolling through TikTok when a video of Devon Lee Carlson popped up on my For You Page.
Originally $120, it's currently on sale for $72 as part of their Friends & Family Sale, where you get 40% off full-priced purchases. It's just one of those easy, timeless pieces you just know you'll end up wearing on repeat.
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