The Coperni fashion brand, co-founded by Sébastien Meyer and Arnaud Vaillant, emphasizes storytelling in fashion, viewing it as a means of creating new realities. Their Spring/Summer 2025 show at Disneyland Paris was crafted like a cinematic experience, featuring narratives of innocence, rebellion, and transformation. The collection reinterprets Disney princesses as empowered figures. Both Meyer and Vaillant underline the importance of storytelling in their designs, stating that without it, fashion lacks depth and soul. Tasia Filippatos from Disney Consumer Products noted the collectionâs alignment with evolving role models.
"I have a secret to tell," Meyer shared. "When I was child, I really wanted to be a magician. I think that's the origin of me wanting to create a new world and something very magical."
"We love to invent a whole world," Vaillant said. "Obviously, the garments are the most important thing, and the models wearing the garment as well. But we love to think about them as heroes and characters of the whole world."
"You can design the most beautiful product in the world. But if there is no storytelling behind it, it's like there is no soul."
"When we think about role models for our Spring 2025 collection, they should reflect the evolution of the classical Disney princess into someone who claims her own space."
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