Kelly, the creator of the independent fashion label "Love, Kelly," collaborated with Converse for a unique runway show during New York Fashion Week. The event showcased customized Chuck Taylor sneakers adorned with his brand's signature phrases like "Dear Love" and "Love, Kelly." Before the show, he provided Converse with comprehensive branding materials, including mood boards and garment samples. Notably, the phrases were adapted as "Love, Chuck," for the campaign. Kelly insists these branding elements were original and exclusive to the partnership, revealing their importance in defining the collaboration's identity.
Kelly emphasizes that the branding components he created for his collaboration with Converse were distinct and original, asserting that they had not been utilized by the company before.
The runway show at Converse's New York flagship not only highlighted custom Chuck Taylor sneakers but also integrated Kelly's unique fashion phrases, creating a cohesive narrative for the audience.
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