"For both brands, collaboration has always been about storytelling- Converse has continually used its timeless silhouettes as blank canvases for cultural expression, while Coca-Cola has championed themes of joy, unity, and refreshment for over a century. This new collection merges those shared values into a series of sneakers that celebrate individuality and nostalgia while introducing subtle innovations in design and texture."
"When Converse and Coca-Cola first joined forces, they did so under the Kith umbrella, crafting a series of high-demand, limited-edition releases that became instant collector's items. Each drop combined the Chuck 70's retro silhouette with Coca-Cola's signature design language-vintage logos, embroidery, and textures drawn from the brand's vast advertising archive. Now, in this 2025 iteration, the collaboration stands on its own-no longer tied to a third party-yet still rich with nostalgic charm and cultural depth."
Converse and Coca-Cola revived their creative partnership to produce a Chuck 70 collection focused on love, creativity, and human connection. The collaboration leverages Converse silhouettes as canvases and Coca-Cola’s themes of joy, unity, and refreshment, blending nostalgia with subtle design innovations. The collection reinterprets American heritage through vintage logos, embroidery, archival textures, and tactile materials, emphasizing customization, craftsmanship, and personal expression. Originally launched under Kith from 2017–2020 as limited collector releases, the 2025 iteration stands independently, allowing deeper exploration of shared design vocabulary. Each sneaker combines materials, colorways, and details to tell stories of identity and optimism.
Read at stupidDOPE | Est. 2008
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