"The success of bag charms and straps highlights Coach's approach to connecting with the younger demographic, enabling personalized self-expression in fashion."
"Joanne Crevoiserat noted that nearly 70% of Coach's new customers were Gen Z and millennials, indicating a strong appeal to younger consumers."
Coach's success is increasingly attributed to its innovative bag charms, which provide consumers self-expression opportunities. CEO Joanne Crevoiserat revealed that bag charms and straps significantly contributed to the brand's success, particularly among Gen Z and millennials. With products ranging in price and design, including the $95 Cherry Bag Charm, these accessories resonate with young customers. As Tapestry reports a 7% revenue growth, Coach's strategy appears effective, with a notable 13% increase in their own sales, furthering their appeal in the competitive retail landscape.
Read at Business Insider
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