"Coach CEO Todd Kahn has much to be happy about. The brand is surging on a wave of social media-fueled demand, as Gen Z shoppers flock to products like the iconic Tabby bag. Coach is the most successful division of parent company Tapestry (No. 534 on the Fortune 1000), reporting $5.6 billion in revenue in its most recent fiscal year (ended June 28), compared to $7 billion for the broader company. Shares are up over 75% for 2025 so far."
"Coach doesn't manufacture in China, yet Kahn noted that "business generally does better when there's more certainty. The lack of certainty makes it really hard to plan, to invest and do things." Kahn is optimistic that Coach's focus on a smaller number of affordable, yet consistent products puts it in a better place to manage cost and price increases than its competitor."
Coach is experiencing rapid growth driven by social-media-fueled demand from Gen Z shoppers for items like the Tabby bag. The brand produced $5.6 billion in revenue in the most recent fiscal year, making it the leading division of Tapestry, whose total reached about $7 billion. Shares have risen over 75% in 2025 so far. Todd Kahn became CEO in 2020 after joining Tapestry in 2008 and emphasizes product consistency and affordability. Coach is experimenting with a Singapore coffee shop to engage younger consumers. Kahn notes tariff uncertainty complicates planning but believes a focused assortment helps manage costs and pricing.
Read at Fortune
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