""Alta's own app also features thousands of brands that users can shop from," Wang said."
""Shoppers can style looks from the new collection on their own Alta avatar," Wang said."
Alta raised $11 million in a round led by Menlo Ventures to enable users to build digital closets and try on clothing with personalized virtual avatars. The app launched in 2023 and is available in the app store, with more than 100 million outfits generated on the platform since launch. Time and Vogue recognized the product among top innovations. Notable participants in the funding round included Jasmine Tookes, Karlie Kloss, Anthology Fund, and Jenny Fleiss. Alta has partnerships with Poshmark and the Council of Fashion Designers of America and is integrating brand try-on experiences, beginning with Public School.
Read at TechCrunch
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