Since Chemena Kamali became creative director in 2020, Chloé has transformed into a lifestyle brand. The recent F/W 25 collection at Paris Fashion Week highlights this evolution with a showcase of boho-chic styles intertwined with romantic frills. The collection features ethereal dresses, retro elements, and bold accessories, exemplifying a vibrant, confident brand ethos. High-profile attendees, including celebrities embodying the 'Chloé girl', further emphasized the brand's appeal. Overall, the collection made a striking statement about contemporary femininity and personal style.
Chloé's latest F/W 25 collection showcases a stunning evolution of boho-chic dressing, featuring ethereal dresses, layered chain necklaces, and retro elements that bring nostalgic charm.
The F/W 25 show also distinguished itself by embodying personal expression and timeless elegance, inviting women who represent the brand's confident 'Chloé girl' archetype.
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