Bastian Barria's Re-commerce Atacama initiative highlights the crisis of textile waste in the Atacama desert, where discarded clothing is found in abundance. Each week he finds hundreds of garments, many in excellent condition, which he collects for a project aimed at raising global awareness of this environmental issue. On March 17, Barria listed 300 items online for free, requiring only shipping costs, and they sold out in hours. This effort, launched by his organization Desierto Vestido, seeks to engage consumers actively in addressing fashion waste and changing their buying habits.
Bastian Barria's initiative, Re-commerce Atacama, takes discarded clothing from the Atacama desert and transforms it into a movement of awareness against textile waste.
With the help of Desierto Vestido, Barria not only collects clothes but also engages a global audience, driving home the urgent message of the textile waste crisis.
The project, born from a fashion show in the desert, encourages consumers to be more aware of their purchasing choices and the impact of waste.
Chilean desert's accumulated textile waste highlights a dire issue, with over 131,000 tonnes of clothing entering the country in 2022, largely from international shipments.
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