Ugg has solidified its place in popular culture through celebrity endorsements and iconic moments, creating a sense of relatability and comfort for consumers. The brand's collaboration with Ambush introduces unique designs, such as a fuzzy Mary Jane and a chunky penny loafer, which retain Ugg's signature coziness while showcasing a fresh perspective. Creative Director Yoon Ahn elaborates on how this collaboration reflects a shift towards a more experimental aesthetic, making Ugg feel relevant and exciting once again.
To wear them is to wear something all of Hollywood owns. It is to be casual and comfortable with no shame in a way the most famous typically aren't.
The collection is made up of two shoes you wouldn't necessarily think are by Ugg. There's a fuzzy Mary Jane with a silver heart clasp and a chunky penny loafer.
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