Hayley Paige released her first wedding dress collection, Twice Upon A Time, after gaining the rights to her name through a legal settlement. The collection features 30 bridal gowns and is celebrated with a trunk show at Kleinfeld Bridal. During her break from designing, Paige learned important business lessons, particularly about social media. She emphasizes caution in posting, prioritizing integrity and setting boundaries over chasing virality. Paige believes it is essential to focus on creating a lasting, vintage brand rather than short-lived fame.
"You don't want to be trading your integrity for exposure, which I think a lot of times happens inadvertently on social. Everybody wants to participate, and I think that's a beautiful thing, but you also want to be really careful of protecting your peace and setting some boundaries."
"It's always great when you go viral, but it's more important for you to become a vintage than it is to go viral. That longevity and that intuitiveness that goes into it creates a more sustainable brand."
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