Future fashion designers can study various fields, with a unique perspective offered by Brett Johnson, a designer with a sociology background. He believes sociology provides insight into how individuals interpret clothing, making it a valuable study for understanding consumer interaction. His career path shows that formal education isn’t always essential for success in fashion, as many renowned designers come from diverse academic backgrounds. Despite his creative endeavors and comfort-focused designs for travel, his brand remains relatively obscure in the U.S., highlighting the global nature of fashion markets.
Brett Johnson, creative director and owner of his label, believes studying sociology helps design by allowing insights into how people uniquely interpret clothing.
Johnson argues that fashion transcends its physical objectness and everyone's interaction with a piece of clothing provides a unique interpretation.
In his experience, understanding sociology serves as a 'cheat code' in designing clothes that resonate with individual stories and societal behaviors.
Despite his success in the fashion industry, Brett Johnson's work remains largely unknown in the U.S., indicating the international nature of the fashion market.
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