The article discusses the recent controversy surrounding brand trip selections amid ongoing Diversity, Equity, and Inclusion (DEI) discussions. Brands are under pressure to showcase inclusivity, which has led to scrutiny over representation in influencer marketing. SheaMoisture stands out for successfully centering Black women influencers during a trip to Jamaica, combining cultural authenticity with support for local artisans. Influencers, like Kayla Greaves, express comfort and positive experiences due to the trip's intentional planning and cultural engagement, thereby setting a benchmark for future brand activities.
The entire trip was really thoughtfully planned out and rooted in the culture, ensuring authenticity from Jamaican cuisine to supporting local artisans.
SheaMoisture has elevated representation by centering Black women on their brand trips, particularly impactful given the timing near Women's History Month.
Collection
[
|
...
]