The article highlights the controversy surrounding brand trips' selection processes, particularly amid growing DEI initiatives. SheaMoisture is praised for their recent trip to Jamaica, which centered on Black women creators and showcased authenticity in cultural representation. Influencers like Kayla Greaves described the trip as thoughtfully planned, emphasizing local cuisine and craftsmanship. The event has sparked discussions on fairness and inclusivity in influencer marketing, showcasing how brands can navigate these challenges while celebrating cultural heritage.
The entire trip was really thoughtfully planned out and rooted in the culture.
The SheaMoisture team ensured intentionality throughout from every authentic Jamaican cuisine mean to partnering with Jamaican designer Sammy B.
As soon as the sun touched my skin, I immediately felt relieved. It felt good to be home.
The entire trip made me feel connected to my roots.
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