""People are craving authenticity; based on the way video is influencing [style] purchases, they want real, relatable creators showing how trends really work," Corvino said. "Creators are the new celebrities, and we know our audience trusts them.""
""Betches is the leader in content and culture for women," said Aleen Dreksler, founder and CEO of Betches Media. "In order for us to continue to hold that status, we can't ignore that style is a huge part of women's lives. Plus, fashion, which historically has taken itself so seriously, is only now allowing room for playfulness and humor - and that's where we shine.""
""funny, relatable and actually helpful,""
Fashion media is undergoing transformation as print publications decline and digital platforms and creators gain authority. Betches Media launched Betches Style to offer style guidance to a largely Gen Z and millennial female audience with content described as funny, relatable and actually helpful. The vertical will emphasize TikTok and Instagram video content and series like "What Are You Wearing?" to help audiences discover influencers whose styles align with their own. Betches views creators as trusted, authentic sources for trend guidance and cites prior audience cues, including the September 2024 launch of Betches Sports.
Read at Digiday
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