Banana Republic has launched the White Lotus collection, a resort-themed capsule inspired by the popular HBO show. This collection, available in stores and online, features high-quality, ethically sourced fabrics and is priced between $40 and $300. The move is part of a broader rebranding strategy initiated by Gap Inc to revitalize its portfolio, integrating contemporary designs and the 'fashion entertainment' concept. Designed by Zac Posen, the collection aims to attract new customers while reinforcing the brand's commitment to adventure and exploration.
The White Lotus collection, inspired by the hit HBO show, positions Banana Republic for a new chapter, focusing on contemporary designs and elevated perceptions.
Banana Republic's new capsule features ethically sourced fabrics, with items priced from $40 to $300, aiming for a stylish resort aesthetic.
This collaboration exemplifies 'fashion entertainment' as envisioned by Gap Inc CEO Richard Dixon, aligning the brand with themes of adventure and exploration.
The White Lotus collection aims to attract new customers while reinvigorating the Banana Republic brand through contemporary design and strategic marketing moves.
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