Isabel Sanchís and her daughter Paula Maiques present an innovative collection at Madrid Fashion Week that fuses haute couture with streetwear, showcasing a variety of unique designs. The brand overcame challenges including the 2008 economic crisis, which led them to seek international investment and recognition alongside fashion icons. Their latest collection features striking details like LED-adorned dresses and moving rose designs, with burgundy as the predominant color. These creative choices reflect not only their brand's evolution but also the excitement and nervousness they still feel before each show.
"The eye on the backstage. I specialized in portraying the backstage before a show, it helps me connect with the essence of each brand as the nerves and the vibes of each team are different."
"After so many years, they are still nervous and excited to present the collection, this one in particular because it differs so much from what they are used to designing."
Collection
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