The article explores India's significant role in the global textile trade, particularly its influence on fabric terminology and design motifs. While traditional elements like paisley and bold colors remain cherished, a modern approach is often missing. Brinda Dudhat, a design entrepreneur, aims to bridge this gap with her firm, Morii Design. Established in 2019, it collaborates with over 160 artisans to keep traditional techniques alive while introducing modern sensibilities. Dudhat prioritizes artisan well-being through fair compensation and training, emphasizing sustainability in craftsmanship and design practices in India.
Brinda Dudhat, a 29-year-old design entrepreneur in the Indian state of Gujarat, is determined to connect her country's pattern-rich textile heritage with a modern, abstract sensibility.
Ms. Dudhat is equally committed to the artisans' well-being, offering paid training and upfront compensation through a transparent fee system that takes into account the size, complexity and urgency of each project.
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