The current beauty market landscape makes it increasingly difficult to find exclusive, high-quality products in the US, especially as niche brands get acquired by multinationals.
Sarah Creal’s newly launched line targets women over 40 and includes products like the Face Flex concealer and Back of the Cab mascara, promising innovative solutions for mature skin.
Despite the availability challenges, there are still some hidden treasures in American drugstores, with brands like LYS Beauty and Danessa Myricks also being highlights.
Products like Covergirl Clean Invisible Foundation and John Legend's Loved01 skincare are gaining attention for their quality, making them worth the purchase during American trips.
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