"It's going to be more about a matte finish," says Scintu. "But not completely matte, [this trend] has evolved. The Dolce & Gabbana Everlast Foundation still gives a luminous finish, so you get the best of both worlds."
Genevieve agrees, saying that 2025 will see a big focus on matte lips, too. "I can already see soft-touch matte lips breaking into our routines, but long gone are the days of drying liquid lipsticks. We're talking hydrating, blurring formulas that still last on the lips without the dryness or cracking."
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