A$AP Rocky has been appointed as Ray-Ban's first-ever creative director, showcasing a strategic partnership that merges music and fashion. His first collection, the Blacked Out Collection, will launch this April, featuring redesigned Mega Icons with gold-plated details and ultra-black lenses. Rocky's longstanding relationship with the brand and his personal style have made this appointment a natural progression. Additionally, he will influence various aspects of Ray-Ban's marketing and retail experiences, integrating art and fashion into the brand's identity.
A$AP Rocky's vision as Ray-Ban's first creative director marks a pivotal collaboration, merging contemporary fashion with the brand's iconic heritage.
The Blacked Out Collection reflects a bold reinterpretation of Ray-Ban's classic styles, featuring luxurious details and modern aesthetics.
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