Taylor Brydges, a researcher in circular economy, emphasizes that during her pregnancy, she prioritized clothes that were neither overtly maternity nor unsustainable, reflecting a modern dilemma of stylish yet ethical maternity wear.
Wendy Syfret highlights the evolution of a clothes-sharing habit among friends, depicting it as a 'middle-age sisterhood of the travelling pants,' specifically adapted for maternity needs.
Mercedes Fratamico shares how sharing maternity clothes not only supports sustainability but also maintains connections with friends, signaling a communal approach to navigating pregnancy.
The rise of the circular maternity wear economy is characterized by sustainable designers, clothing adaptors, rental services, and secondhand or sharing economies, addressing modern mothers' needs.
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