The fashion landscape on the high street is shifting dramatically as retailers embrace luxury pricing, particularly for outerwear. Recent collections feature high-ticket items such as shearling coats priced from 1,190 to 1,499 at brands like Cos, Arket, and Whistles. John Lewis is also entering this trend with new spring offerings, including a 1,475 trenchcoat by S S Daley, further indicative of the rising costs in fashion. This elevation in price points parallels increases seen in the luxury sector, suggesting that high street brands are repositioning themselves towards mid-tier luxury markets.
The rise of the four-figure coat symbolizes a shift in high street fashion, with brands like Cos and Arket selling outerwear at luxury price points.
Prices in the luxury sector are influencing high street pricing, reflected in brands like John Lewis and their introduction of pricier collections.
Steven Stokey Daley's collection at John Lewis highlights a trend where mid-tier brands adopt luxury pricing, as seen with the upcoming 1,475 trench coat.
Luxury has trickled down to high street, with popular brands adjusting their price points, attempting to position themselves within the burgeoning mid-tier luxury market.
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