"People love a good souvenir - apparently even when it commemorates an economic disaster."
"A $180 hoodie with "2008 Global Financial Crisis" emblazoned across the front is sold out online."
"When these phrases are stripped of their original context and meaning, and printed on clothing and products on a large scale, they are transformed into a provocative message,"
Praying, a streetwear brand founded in 2019 by Alex Haddad and Skylar Newman, released a black $180 hoodie emblazoned with "2008 Global Financial Crisis" that sold out online. The garment is described as "hurt and mangled" with "extreme distressing" and features sleeve dates marking December 2007 and June 2009, denoting the Great Recession's timeframe. The hoodie has been worn by public figures including Robert Dillingham, Megan Thee Stallion, and Olivia Rodrigo. The brand treats phrases as memetic elements stripped of original context, transforming historical events into provocative fashion that appeals to Gen Z's dark-humor sensibilities.
Read at Business Insider
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