Rolex's annual price increases prompt buyers to consider high-quality, affordable alternatives such as Longines, Tissot, and Omega, which provide craftsmanship at lower prices. Experts note that entry-level Rolex watches begin at around $6,000, while alternatives like Longines start from $825, offering similar styles without the hefty price tag. Stylist Reginald Ferguson emphasizes the importance of personal style over brand recognition when selecting a watch. Longines, in particular, is praised for its craftsmanship and history, making it an ideal starting point for luxury watch collectors.
"With nearly two centuries of heritage, Longines strikes the perfect balance between timeless elegance and everyday wearability. It's a smart entry point into Swiss luxury," Paul Altieri said.
"Experts suggest brands like Longines, Tissot, Omega, and more for quality watches. These brands offer craftsmanship and style at lower prices than Rolex, enhancing value."
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