""It was 95 degrees when the first prototype of a Norwegian Wool jacket arrived at Michael Berkowitz's apartment in The Bronx, New York, in August 2014. Needing to test the waterproof knee-length wool coat without getting heat stroke, the founder and CEO of the then-fledgling apparel brand took it to a supermarket in West Harlem. "[I] paced back and forth for 30 minutes in a walk-in freezer" to evaluate its lining for warmth.""
""Today, Norwegian Wool's coats adorn the shoulders of billionaires, actors, politicians and financiers at campaign events, during the annual World Economic Forum in Davos, Switzerland, and in a Season 3 episode of HBO's \"Succession.\" The apparel brand was profitable in 2024, and has been for seven out of the last eight years, Berkowitz says. Berkowitz declined to share other financials, citing competitive pressure but says his company's products are now sold in more than 100 stores worldwide, including Saks Fifth Avenue, Bloomingdales, Nordstrom.""
Michael Berkowitz tested a waterproof, knee-length Norwegian Wool coat by pacing for 30 minutes inside a supermarket walk-in freezer to evaluate its lining for warmth. Norwegian Wool evolved from a founder who had been a commodities trader into a brand worn by billionaires, actors, politicians and financiers at events such as the World Economic Forum and in HBO's "Succession." The company has been profitable in 2024 and profitable in seven of the last eight years. Its products are carried in more than 100 stores worldwide, including Saks Fifth Avenue, Bloomingdales and Nordstrom, and sold through an appointment-only New York showroom. Bestselling mid-length Euro Coats range from $1,545 to $2,945.
Read at www.cnbc.com
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