"The grand opening of 2nd Street USA takes place at the Strawberry Park Shopping Center on January 30. This marks the brand's first location in Silicon Valley, expanding its presence in California where it already operates 11 stores. Known for its thoughtful approach to fashion resale, 2nd Street offers a curated selection of luxury, vintage, and everyday pieces that emphasize quality and longevity."
"At the heart of 2nd Street is a commitment to sustainability through its buying program, where customers can bring in used clothing and accessories for cash or store credit. Staff aim to make offers on nearly everything, supporting a circular system that keeps textiles in use longer. Items that don't sell in stores often go to local charities via the Hand2Hand program, reducing waste while giving shoppers an easy way to refresh their wardrobes responsibly."
2nd Street USA opens its first Silicon Valley location at Strawberry Park Shopping Center on January 30, occupying about 3,450 square feet at 603 Saratoga Ave. The store joins neighbors Mitsuwa supermarket and Daiso Japan and targets shoppers interested in Japanese brands and culture. The brand already operates 11 California stores and has expanded steadily since its 2018 U.S. debut in Los Angeles. The store sells curated luxury, vintage, and everyday pieces prioritizing quality and longevity. A buying program pays customers cash or store credit for used items, redirects unsold goods to charities via Hand2Hand, and supports circular use of textiles.
Read at Thesanjoseblog
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