"Blink, and the trend was over. Over the past 15 years, the pace of fashion trends has sped up thanks to social media and fast fashion brands. But over the past five years, with the rise of TikTok and Shein, they've gotten out of control. Micro-trends pop up in a subculture of the internet, lasting for just a few days before fading into oblivion."
"It's gotten to the point where many people have lost interest in fashion trends altogether, at least according to Stitch Fix, the personal styling service. Every year, the company culls through the data of its more than two million clients and gathers insights from the personal stylists who serve them, to predict future buying behavior. Two thirds of customers have expressed "trend-fatigue," and are generally ignoring trends."
Fashion trend cycles have accelerated over the past 15 years due to social media and fast-fashion brands, and have intensified in the last five years with TikTok and Shein driving short-lived micro-trends. These micro-trends often emerge in niche online subcultures and last only days. Many consumers now experience trend-fatigue and are disengaging from chasing transient styles. Data from more than two million Stitch Fix clients shows two thirds reporting trend-fatigue. Consumer preferences shifted from post-pandemic dopamine dressing to quiet luxury last year, and now favor classic, versatile staples with occasional statement pieces for interest.
Read at Fast Company
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