"He's definitely helped put us in front of a global audience, and he's definitely piqued the interest of sports fans in our country," said Chris McGowan, head of the club performance and optimization group at MLS. "Our clubs have done an unbelievable job of taking advantage of that and understanding that players don't play forever. We have the best ever playing in our league, so we got to be on our toes to be able to take advantage of it."
MLS is expecting that close to 12 million fans will attend this season's games through the playoffs, which start this week. The average was a league-record 23,234 per match. Ten teams set or exceeded attendance records and there were a record 213 sellouts.
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