Since forming a sponsorship deal in March 2022, Barcelona and Spotify have creatively collaborated on kit designs, showcasing logos of famous artists like Drake and Rosalía. These special edition kits are worn during El Clásico matches against Real Madrid, reflecting a unique blend of music and soccer culture. The initiative marks a significant shift in traditional sponsorships, providing both a fresh aesthetic for fans and a platform for artists. With each new kit, Barcelona fans also witness a new storyline of victories and defeats on the field.
The innovative partnership between Barcelona and Spotify has not only transformed the look of the team's kits but has also brought global artists closer to soccer fans.
The collaboration has replaced the main sponsor's name on jerseys with those of internationally acclaimed artists like Drake and Rosalía, creating a unique crossover experience.
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