Valencia has announced they will implement 'dynamic pricing' for home matches, a controversial move supported by La Liga. This method allows ticket prices to increase as the event approaches, promoting early purchase to secure lower prices, but fans are upset by the tactic.
A spokesperson from Libertad VCF expressed strong opposition, stating that this pricing strategy is purely speculative and disregards the emotional investment of fans who care about their club. It risks pricing out true supporters and filling seats with tourists.
The Football Supporters' Association cautioned against introducing dynamic pricing in football, likening it to exploitative practices seen in other industries. They warned that fans are already frustrated with rising costs and would respond strongly against any additional price increases.
While football clubs typically publish fixed ticket prices at the season's start, which limits dynamic pricing, concerns remain that owners might try to adopt these practices. Matchgoers are ready to resist such trends vigorously.
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