"Barcelona and Nike, two leading brands in the sport industry, are pleased to announce a new start with a multi-year partnership agreement, starting effective this season, that brings a new collaborative strategic partnership model between the two organisations."
"This new partnership consolidates Nike as a main partner of the club and the official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brands association and fuels the global retail and licensing business growth."
"Nike has a key strategic role in the club's retail operations and together with Barça Licensing & Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution."
"Barça and Nike have worked together since 1998 and the new agreement helps consolidate the club's finances as they attempt to get back within their LaLiga imposed spending limit."
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