"The merger is expected to create a fitness and wellness powerhouse. By bringing EGYM into the mix alongside B2B platforms like Booker and Mindbody, Playlist is stitching together multiple layers of the industry into a single system."
"The scale is particularly notable. The company says it will reach millions of users across more than 30 countries, bringing together over 40,000 businesses on Mindbody, more than 88,000 venues on ClassPass, and upwards of 20,000 employer partners through EGYM Wellpass."
Playlist has merged with EGYM, a startup specializing in smart gym equipment and AI-driven workout plans, finalizing a deal valued at $7.5 billion. EGYM will operate under Playlist alongside brands like Booker, Mindbody, and ClassPass. This merger aims to create a comprehensive fitness ecosystem, reaching millions of users across over 30 countries and integrating various fitness services. The consolidation reflects a broader trend in the fitness industry, with other companies also pursuing similar acquisitions to enhance their offerings.
Read at TechCrunch
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