The Hyrox race, a rigorous fitness competition featuring running and various workouts, has gained traction within the fitness industry, particularly among younger demographics. The Gym Group has embraced this trend by offering specialised Hyrox training sessions across half of its branches. CEO Will Orr, while overseeing this expansion, has not personally participated in a competitive Hyrox event but acknowledges its appeal and demanding nature. The Gym Group, known for its budget-friendly, 24-hour access gyms, aims to grow further, focusing on creating a welcoming and efficient gym environment.
Christian Yanga, the Elephant & Castle gym manager, highlights the inclusive nature of Hyrox, stating their oldest member participating is 75, while the youngest is 16.
Orr, the CEO, admits he has not competed in Hyrox despite implementing it in their gyms, instead sticking to traditional training methods like treadmills and rowing machines.
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