Due to a significant egg shortage caused by bird flu, consumers are finding creative alternatives for traditional Easter egg decorating. As egg prices soar to record highs, families are exploring options like coloring potatoes, decorating marshmallows, or even using golf balls. Some TikTok users showcase these new trends, while products like Jet-Puffed's Easter marshmallow dyeing kits emerge in the market. The lack of consistency in potato decorating methods reflects the innovative and adaptive spirit of families attempting to maintain their holiday traditions despite rising prices.
Many parents are giving up on dyeing real eggs entirely, and some have taken to TikTok, posting videos of their kids coloring potatoes to the tune of 'It's the Hard-Knock Life'.
With a bird-flu-induced egg shortage that has caused prices to skyrocket, the term 'egg hunting' takes on new meaning this Easter.
Jet-Puffed marshmallow brand launched 'Dip and Decorate' Easter marshmallow dyeing kits, showing how the market has adapted to the egg shortage.
Though potato decorating seems the most widespread, there's little consistency to the trend, with various approaches to dyeing and decorating used.
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